Word: relaunched
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Dates: during 1980-1989
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Following the recall, which cost $50 million after taxes. Burke started the campaign to relaunch the red-and-white capsules. In just ten weeks the company managed to begin putting them back on store shelves in new, triple-sealed packages. To break the ice with consumers, Johnson & Johnson gave away 80 million $2.50 coupons redeemable toward any Tylenol product...