Word: relaunched
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...Arnault says of the avant-gardish collection of bag-lady-style ball gowns, "but the ideas descend down to pret-a-porter and to everything in the line. And that's what we sell." So far, Arnault hasn't missed. The hype Dior generated on the runways facilitated the relaunch of the immensely successful and profitable Dior handbag line...
Details will relaunch in October as a men's-fashion magazine under Conde Nast's newly acquired sister company, Fairchild, which publishes W and Jane. Meanwhile, Maxim, its circulation more than 1.6 million, is the undisputed frat-house president, and it's doubtful anyone can challenge it without embracing the mammarian flat-out. "When Mark and I were at Maxim," says erstwhile Details executive editor Bill Shapiro, "our whole mission in life was to destroy Details, to eat Details for lunch." Mission accomplished, guys...
...itself in the mirror," says Web-Timesman Bernard Gwertzman. The Times' main competitor, the Washington Post, used its Website to break scoops online hours before the morning paper hit the newsstand. At what was once the other end of the news spectrum, the National Enquirer seized the moment to relaunch its moribund Website with what it promised was "late-breaking news" about Lewinsky and her high school teacher...
...Number of years between Senator John Glenn's first space orbit and his relaunch later this year...
...month promo for the candidate's business magazine. In the long run, the boost in name recognition for his publication could well be worth more than the $30 million Forbes spent on the race. (Compare it, for instance, with the $150 million Ford Motors spent last year to relaunch the redesigned Taurus.) But to realize the advantage, Forbes may have to return full-time to publishing. In the first two months of this year, while he was away from the office, ad pages dropped 23% from the comparable period...