Word: relaunches
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Dates: during 2000-2009
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...Coke's Well Goes Dry Coca-Cola postponed plans to relaunch Dasani in the U.K. after the purified tap water drink was found to contain illegal levels of cancer-causing chemicals. Plans to roll out the brand in France and Germany have also been shelved...
...want this to be just like every other boutique," says Ines de la Fressange, a former Chanel model who has taken over the direction of the relaunch of Roger Vivier's eponymous line of couture shoes. Vivier, who is credited with inventing some of the greatest footwear of his time--stilettos, thigh-high boots and the famous square-toed pump that Catherine Deneuve wore in Belle de Jour--believed in exceptional craftsmanship. So when Diego Della Valle, owner of Tod's shoes and bags, among other luxury labels, bought the Vivier name and decided to reinvent it, he hired designer...
According to Luke B. Hedrick ’05, co-president of Harvard Men Against Rape, Kidd and McLoughlin ignored input from members of the Sigma Chi fraternity who wanted to relaunch SafetyWalk...
...commerce--the essence of antiglobalism and anti--mass production. Where else in the world is something so extravagant and intricate made on the individual body of each customer? "Fashion should not just be a marketing exercise," sniffed Ines de la Fressange, a former Chanel model who is directing the relaunch of a line of couture shoes inspired by the famous shoemaker Roger Vivier. "True luxury is in the originality of the creation. It is not about everyone carrying the same handbag and shopping in boutiques that look the same in every city...
Napster, the original MP3 gangster, is back on a server near you, this time as a legal pay-per-download and subscription music service for Windows PCs. The official relaunch is Oct. 29, but a TIME test run shows that Napster 2.0 has got the rock to draw a crowd. The service will launch into stiff competition; this week Apple is expected to debut a Windows version of its highly successful (and until now Mac-only) iTunes Music Store...