Word: relaunches
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Dates: during 2000-2009
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Just as important, WPS plans to market the league beyond the ponytail posse, its core fan base of tween and pre-tween girls. "The WUSA was more aspirational for young girls," says Antonucci, a former Yahoo! executive and Stanford soccer player who has worked on the league's relaunch for more than four years. "What we're doing is socially important, but it has to be broader than that." In Boston, for example, the players have headed out to city bars to play pool with twenty-somethings and connect with young adult fans. On Sunday the Chicago Red Stars will...
...owner Angus Kingsmill told TIME: "We believe Mambo has massive global potential. It would take almost a perfect storm to stop us." In the shape of the meltdown on financial markets, something like that storm is rattling the windows of businesses across the world. Preparing for Mambo's November relaunch, Kingsmill concedes that securing capital has been hard lately. "But we're still growing Mambo against all the economic trends...
Nike is trying to relaunch cross-training and deny the space to Under Armour. (The aerobics craze made Reebok, remember.) The Swoosh blitzed the airwaves with SPARQ ads during the NCAA basketball tournament; MY BETTER IS BETTER THAN YOUR BETTER went the tagline. SPARQs retail for $70 to $90, while Under Armour's shoes are in the $80-to-$100 price range...
McCain is trying to make up ground too. He plans to relaunch his website within the next two months, adding many of the interactive features it lacks, including ones that will allow supporters to arrange house parties or write letters to the editor. The campaign is also banking on the historically superior volunteer efforts of the Republican National Committee to narrow the disparity in ground support. In 2004 the committee helped organize an estimated 1.4 million volunteers, many of whom responded to an online get-out-the-vote operation...
...from 99 cents for a music video to $9.99 for the latest Bollywood release. Rajshri.com uses Microsoft's Windows Media Digital Rights Management service to protect against copying, which Barjatya calls "nearly 100% foolproof." The site streams some 90,000 gigabytes of content every month; after an April 1 relaunch, it will offer more than 1,000 films, as well as downloads for mobile phones. For advertisers, the new site will also offer the ability to target ads based on viewers' demographics and content preferences...