Word: relaunches
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Dates: during 2000-2009
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Before The Wall Street Journal's relaunch last week - the new version is dramatically narrower and creates several new departments - the paper's publisher, L. Gordon Crovitz, cleverly deflected any anticipated criticism, telling Editor & Publisher that he's "girded for the letters of complaints written with quills on parchment." In other words, if you don't like it, you just...
...table here - an ex-Wall Street Journal reporter, I am plucking my quill, or dipping it, or whatever we did to adorn parchment back in the day. And declaring: the new Journal actually was pretty good in its debut last week. (More than anything, though, I'm glad the relaunch is over and done with. As much as I admire Gordon, I feel as if I've seen his bespectacled dot-drawn likeness an awful lot in recent weeks in the publisher's columns, telling me, the reader, how much I'm going to like the new Journal...
...Speaking visually, however, I can't say I prefer the new look. Not that veteran readers ever do, at least when redesigns are first launched. (Keep that in mind, Gordon, if you're called on to write wsj.com's review of TIME's coming relaunch.) Shorn of a couple of inches of width (so long, sixth column), and with space for advertising carved out of the front page, the Journal now seems less serious, less vital, almost (gulp) optional...
...Overall, I'd give the relaunch a high passing mark. The paper lost some acreage but didn't dumb down. And it's generally easier to navigate. So we can all take our quills, and stick them back in the bird. The Journal is doing fine...
...star has done what any self-respecting, really, really, really rich and famous guy would do - he got his own movie studio, and one with a storied Hollywood pedigree at that. Metro-Goldwyn-Mayer Inc. (MGM) has announced a deal with Cruise and his production partner, Paula Wagner, to relaunch the United Artists studio (UA), the company founded by Charlie Chaplin, Mary Pickford, Douglas Fairbanks and D.W. Griffith in 1919 and responsible for such iconic film franchises as James Bond and Rocky...