Word: relax
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Dates: during 1950-1959
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...distillers are also testing the Government's regulations with restrained ads that point up the attractions of liquor. In its most recent campaign Bacardi rum (which last year broke industry tradition by using a woman in a liquor ad) urged readers: "When tensions build up-take time to relax." National Distillers adopted the slogan "Sip a Little Sunshine, Pardner" for its Old Sunny Brook Brand whisky, recently changed it to "Pour Yourself a Smile. Neighbor" when the Government frowned. The French National Association of Cognac Producers earlier ran a series of U.S. ads describing cognac as the "harbinger...
...whole training program paid off so well that the A.S.U. seems almost afraid its swimmers may relax and float on their laurels. When Lainy Crapp and Dawn Fraser were invited to Hawaii's Keo Nakama meet to be held in July the A.S.U. threatened to withhold its approval unless both girls prove that they are in top shape. "They're Olympic champions," said an A.S.U. official-just as if any Australian had forgotten. "We don't want them to jeopardize their chances by competing out of condition...
...Crimson started the game with three runs on three hits and did not relax the pressure. After Tom Bergantino flied out to left, Bob Cleary took first on a single to left, second and third on John Simourian's double, Both Cleary and Simourian trotted in moments later after Bob Hastings lifted the first of two three-run homers over the fence...
...Time to Relax. Instead of last year's $812 million surplus, Thorneycroft foresaw a whopping $1.5 billion operating surplus from buoyant tax returns and the big savings in defense. He intended to pass out $275 million at once in tax relief. Brushing aside fearful warnings of inflation, he said: "The answer to an over stretched economy is not to tax it but to relax it." He freed firms doing business abroad from all taxes on their overseas trading operations, removed some unpopular domestic levies, e.g., the 1955 "pots and pans" tax and the "Suez shilling" on gasoline, lowered others...
WASHINGTON, April 10--President Eisenhower gave a sympathetic boost today to allies who want to relax curbs on trade with Red China--especially the Japanese...