Word: relaxedness
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It was almost as though the candidates had heard and heeded the advice of Anthropologist Margaret Mead. She had phoned Carter Adman Gerald Rafshoon a few days before the debate to urge: "Style over substance. Style over substance." Carter was at first unsteady and stumbled over words. He wove sentences...
Carter was more subdued. His campaign manager, Hamilton Jordan, had told a colleague before the face-off: "If we don't win that debate, or at least hold our own, we're all through." Carter held his own, but he made no claims of victory. Later he relaxed enough to...
> Make the debates less formal. New York Campaign Consultant Tony Schwartz considers the format antique, "the difference between opera and jazz," and unsuited to television. Says he: "They should have the two candidates sitting down in a relaxed way with perhaps one moderator and just talking. But the candidates were...
If Ford is perceived as an honest and forthright man, a majority of Americans still do not feel he is a strong leader. After two years as President, he remains the slight underdog in a struggle with a man-all but unknown a year ago-who has no national record...
"Time is our competitor," he tells employees. They must serve food fast -or else the customer eats free. A stickler for cleanliness, Banner also has been known to startle (and please) customers by publicly apologizing for any slovenliness that he finds in his eateries. Now, as state liquor laws are...