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New Direction is not the only church promoting a frequent-sex regimen. In February, Paul Wirth, pastor of the Relevant Church in Tampa, Fla., issued what he called "The 30-Day Sex Challenge." The program featured an extensive questionnaire, a Bible verse a day and the assumption that participants would...

Author: /time Magazine | Title: And God Said, "Just Do It" | 6/26/2008 | See Source »

Their congregations differ in some ways--New Direction, a Disciples of Christ church, is mostly African--American; Relevant is nondenominational and mostly white--but both flocks fall into the 20-to-40 age group, as do their pastors. Along with their wives, the preachers developed programs involving large-scale, coed...

Author: /time Magazine | Title: And God Said, "Just Do It" | 6/26/2008 | See Source »

The relevant trend here, says Ronnie Screwvala, CEO of rising movie company UTV Software in Mumbai, isn't Bollywood buying up Hollywood, it's new, cash-rich Asia buying old, status-rich America and Europe. Think Tata Motors buying Jaguar and Land Rover, or even last month's announcement that...

Author: /time Magazine | Title: Spielberg's Bollywood Wedding | 6/23/2008 | See Source »

A: We think of memory as a record of our experience. But the idea is not just to store information; it's to store relevant information. [The idea is] to use our experience to guide future behavior.

Author: /time Magazine | Title: Why Do We Remember Bad Things? | 6/23/2008 | See Source »

Codes of conduct hammered out in corporate offices in the West can lose in translation when applied overseas. Mukhtarul Amin, managing director of Superhouse Ltd., an Indian clothes manufacturer that counts Esprit and Diesel among its clients, candidly admits that he can meet only 95% of his social responsibility commitments...

Author: /time Magazine | Title: Manufacturing: The Burden of Good Intentions | 6/11/2008 | See Source »

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