Word: religion
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Dates: during 1960-1969
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...wonder whether it was accidental that the last three offerings outside the canon have been plays about religion. At any rate, Shaw was always fascinated by the religious mentality; and, although he often touched on religion elsewhere, he examined it in detail on the stage three times in his career. The first result was The Shewing-Up of Blanco Posnet (1909), a religious tract in the form of a romantic melodrama laid in our own Wild West. The third was Saint Joan (1923), not only Shaw's greatest play but also one of the consummate creative achievements of the twentieth...
...unbounded popularity infuriated Shaw. So Shaw set out to show how one ought to write for young people, and fashioned his Androcles as "a fable for children." The play was denounced by the critics and the religious press, who were outraged by someone's writing a funny play about religion. But Shaw claimed the work was not a comedy--an absurd assertion. It is a fable; it is a fantasy; and it is just as surely a comedy. Yet, like all the best comedy, it has a serious core. And although the play was aimed at children--and with unerring...
...time when Roman Catholics are questioning tenets of their religion in an atmosphere of rare intellectual excitement, Pope Paul VI last week proclaimed an inflexible affirmation of traditional Catholic doctrine. In a new church creed,* the Pontiff etched a portrait of Christianity little changed from medieval days...
...have spoken warmly of Galileo-in 1965 Pope Paul praised him with Dante and Michelangelo as one of Italy's "great spirits"-the official censure has never been lifted. An open admission of error by the Church, even after three centuries, would do much to improve relations between religion and science...
Actually, most admen use this sort of motivational psychology the way Roman emperors used auguries or modern politicians use religion: they don't necessarily believe in all that stuff, but they invoke it when it seems useful. Often motivational research merely boils down to an inspired hunch. The elaborate process of commercial making begins in earnest with an agency brainstorming session (see box opposite). Once the slant of a campaign is determined, writers and artists then work up rough drawings of the ads in comic-strip form. Ideally, these "story boards" will have a "hooker opening" or an intriguing scene...