Word: relin
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Dates: during 1960-1969
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...Bernard Relin, former chairman of the board of Rheingold Breweries...
Three years ago, Bernard Relin, 53, president of New York's Rheingold Corp., the nation's eleventh largest brewer, heard that a Swiss chemist named Hersch Gablinger had found a way to make carbohydrate-free beer. Now, having bought out his secret, Rheingold's Forrest Brewing division has just introduced a no-carbohydrate beer named after Gablinger. On the bottle is an inscription, "Doesn't fill you up," a pitch that Rheingold hopes will make Gablinger's a bestseller among weight-weary beer lovers...
Mysterious Enzyme. Thanks to Relin's management, Rheingold has the resources to back up the new product. Founder of a successful Manhattan public relations firm still bearing his name, Relin took the reins of Blair Holdings Corp. ten years ago. While the company went through several name changes, Relin quietly built it into the world's largest independent Pepsi-Cola bottler and bought out two New York breweries, Liebmann (maker of Rheingold beer) and Jacob Ruppert. The company has used its acquisitions to increase sales from $26 million in 1962 to $187 million last year...
Gablinger's is the kind of brew that a hearty beer fancier might find rather thin, but Rheingold officials feel that the broader taste trend is toward lighter lager. Moreover, says President Relin, no-carbohydrate Gablinger's is "a definite response to a weight watcher's need." He should know. Though careful not to give his new product credit for the feat, Relin has pared his own weight from 280 Ibs. two years ago to 185 Ibs. today...
Married. Maria Schell, 40, Viennese movie star; and Veit Relin (real name: Franz Pichler), 40, avant-garde theater director and father of her three-monthold daughter; both for the second time; in Reitmehring, Germany...