Word: rememberers
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Ruth Day, a researcher at Duke University, has been studying drug commercials since the late 1990s. She and her small staff at Duke's Medical Cognition Laboratory record hours of television every day, isolate drug commercials, and systematically measure their "cognitive accessibility." It's the kind of research that also...
It's commonly understood by psychologists - and ad makers - that if a person is presented with a list of things, he or she is more likely to remember items at the beginning and at the end of the list than items just past the middle. For example, if you are...
One ad that did a better job of helping viewers understand and remember risk information was for the bladder control drug Enablex, which features colorful bouncing water balloon characters. (Here's a link to a similar Enablex ad - again, not the one Day studied.) Day discovered that the voiceover speed...
Deathday Wishes Nancy Gibbs' eloquence on the death of her father left me breathless [May 5]. Yet the concept of a Deathday is not merely a quirk of J.K. Rowling's literature: Jewish culture has celebrated the Yahrzeit for centuries. It is a day of joyous yet sorrowful memory of...
The recent alleged assault near Lamont Library serves as a reminder that even on campus, nighttime travel can be a dangerous affair. After consulting the safety gurus, FM has compiled some safety tips and self-defense moves that should come in handy if you find yourself alone in the wee...