Word: rememberers
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It's really interesting how people rationalize their behavior: "I love you so much, I'm going to stalk you." "I love you so much, I'm going to pretend to be you, become friends with your ex-girlfriend, try to get her phone number." In some ways I want...
The Heaths find a better example of a public-health campaign in West Virginia. The message used there: drink 1% milk because a glass of whole milk has as much fat as five strips of bacon. That's specific, vivid and easy to remember when you're in the grocery...
Finally, remember that environment helps lead people to act the way they do. When a hospital administrator in San Francisco wanted to reduce the number of mistakes nurses make in administering medication, she realized the main culprit wasn't carelessness but constant interruption. The solution: a bright-orange medication vest...
Oh, and one more thing about Yale: remember that crazy admissions video of Yale’s we wrote about a couple weeks back? The one where the admissions guide randomly bursts into a rendition of “That’s Why I Chose Yale” in...
Chinese high school students do not have access to such luxury. Most students sit at their desks all day, doing practice math problems or memorizing lines from ancient Chinese prose. I remember visiting a 12th grade classroom once and seeing students buried in huge piles of practice tests and reference...