Word: reminder
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Dates: during 1940-1949
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...business, C-P-P and Lever Bros. doing about 20% apiece - 200-odd soapmakers scrapping for the rest. Chief competitive weapon: advertising, for which the soapmakers' bill was a cool $40,000,000 last year. It cost C-P-P alone a good $8,000,000 to remind its Palmolive Soap buyers to "Keep That Schoolgirl Complexion," buy its 432 additional toilet items. Of that sum over two-thirds went into radio: Gang Busters, Myrt & Marge, Dale Carnegie...
Broadcaster Dryfoos operates on regular schedule, blows a police whistle to remind his audience of starting time. Over the dormitory air he conducts morning and evening news programs (H. Dryfoos, commentator), a local Pot o' Gold program (prize: 50?), sometimes polls his audience with: "the first six guys in my room get free chocolate malteds." He also invites faculty guest speakers, fills in with programs of popular records. Under the magisterial eye of Dartmouth President Ernest H. Hopkins, Broadcaster Dryfoos has to avoid records like Bruz Fletcher's Nympho-Dipso-Ego-Maniac...
...conservative section of their public and get into a repetitions rut as the Metropolitan Opera Company has done, Koussevitsky is criticised plentifully, especially for favoring contemporary composers so strongly, but a concert like Malko's and a look at the work of other conductors in America are enough to remind us that the repertoire of the Boston Symphony is one of the most varied and progressive in this country...