Word: remington
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...most popular in the advertising world: the tie-in ad, a mating of two or more products in a single display. Used last year by more than 400 companies, tie-ins have brought together such disparate products as RCA Victor and Schenley whiskies, Hathaway shirts and Air India, Remington Arms shotguns and Stetson hats. United Air Lines is so eager to tie that it is setting up a special budget for the purpose, will listen to any proposals short of liquor and lingerie...
Luck & Layoffs. Vickers is fond of saying that "success is 921% luck -and the rest is hard work." He worked hard to bring about a merger nine years ago between his Sperry Corp. and Remington Rand Corp., but the marriage has had uneven luck. Remington Rand attracted him because it was such an early leader in the computer field that its Univacs were once synonymous with computers. Like many companies, however, Sperry Rand found it easier to make than to market a good product. Cracks the departing Louis Rader: "Whoever said that if you build a better mousetrap the world...
Nostalgia & Splendor. Thus Korea brought MacArthur's military career to a dramatic but unhappy end. Named board chairman of Remington Rand Inc. (now the Sperry Rand Corp.), he lived in lonely splendor high in Manhattan's Waldorf Towers. He made a nostalgic trip back to the Philippines three years ago, attended Arthur's 1961 graduation from Columbia University, otherwise rarely appeared in public...
...official exchange rate and about $30 in actual buying power. The workers are glad to get the cash they need to chase rising prices, but the new move adds just another episode to the nightmare that businessmen must endure to survive in Brazil. Says William Jones, general manager of Remington Rand in Brazil: "Every executive here should read Through the Looking Glass at least once each week-especially that part where Alice is told that she has to run fast just to keep in the same place...
Soapy Come-On. They buy much of their cheap merchandise from Japan, and imply that it is a name brand by advertising the items as, say, Norelco-type shavers or Remington electric can openers. When they actually offer something like an RCA TV set, they never have enough in stock, merely take a customer's deposit and bury him in an avalanche of form letters until he tires of trying to retrieve his payment. Some have offered a come-on of ten boxes of Tide detergent for $1.97; what often arrives is an unknown soap brand and an additional...