Word: renault
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...still a market for the "people's car"? Volkswagen appears to think so. Reports in the European press last week claimed the German automaker is thinking of steering a no-frills, €3,000 run-around toward emerging markets such as China, even though a similar plan by rival Renault has already veered off course. Dacia, Renault's Romanian subsidiary, has sold around 70,000 of its Logan cars since unveiling them in eastern Europe last year. But customers haven't been buying the basic €5,000 car the manufacturer designed for them; instead they've demanded expensive extras...
...that's the area where the firm is hurting itself most. Customer complaints prompted the record recall, and even German taxi drivers are switching allegiance. Since 2001, Mercedes' share of new taxi registrations in Germany has fallen to around 50% from 70% as rivals like Volkswagen, Nissan and Renault have gained ground. Union Investment's Maier said to loud applause in Berlin's convention hall: "If you want to produce premium products at a premium price, you have to pay attention to quality." Schrempp knew he had to take his lumps. "Quality is one of the strengths that made Mercedes...
...that, despite growing demand from emerging markets such as China, manufacturers have the capacity to build about 20 million more cars annually than they currently produce. But Mercedes' German rivals in the luxury class, BMW and Audi, are thriving, as are several mass-volume Japanese manufacturers, including Nissan. And Renault, for one, is a prime example of an automaker that's reinvented itself. It took years for the formerly state- owned French company to shake off a reputation for shoddy quality it acquired in the 1980s. But thanks to a series of attractively designed cars, and aggressive cost cutting...
...That [Renault] is my only mode of transport. Most public transport is just...
...Indeed, when foreign managers have been named to run Asian companies in the past, it's typically been due to a foreign takeover. That was the case in Japan when Renault bought a stake in Nissan Motor and brought in Carlos Ghosn to turn around the troubled automaker. Ghosn's now fabled success is no guarantee that all outsiders are miracle workers, of course, nor does it mean that Asian management is too stodgy and inward-looking to compete globally. Toyota Motor, perhaps Asia's best-run company, has achieved phenomenal international success with homegrown talent...