Word: renault
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...tensions exist atop Renault between chairman and chief executive Louis Schweitzer and his heir Carlos Ghosn, they're well veiled. Ghosn is CEO of Nissan Motor, the Japanese automaker that Renault controls through a 44.4% ownership stake. He's slated to move from Tokyo to Paris in 2005 and become CEO of Renault while Schweitzer remains chairman, a situation that Ghosn says could be seen as "potentially antagonistic." But he and Schweitzer have worked together for five years and developed a relationship of "mutual trust," Ghosn says, adding that after a decision is made public "you never know who defended...
...laid off thousands, revitalized product design, streamlined Nissan's supplier network--and became a cult hero in the local press. Nissan's 11% operating margin is among the industry's highest. Sales are up 12.7% this fiscal year, and Nissan projects net income to hit a record $4.2 billion. Renault's finances are considered solid, and Ghosn wants to expand logistics and parts-sharing deals between the automakers in Europe, South America and possibly China. Just don't expect LeCars at your Nissan dealership soon. --By Daren Fonda
...Analysts say that VW's reputation for durability isn't suffering as much in Europe; its cars stack up well against rivals from Opel, GM's European subsidiary, and France's Renault (and far better than Italy's Fiat and France's Peugeot). In the U.S., the benchmarks for high quality are Toyota and Honda, nameplates that haven't sold as well in Europe (though that's changing). But the Golf V and its variants are facing a tougher European marketplace. The Golf will take on a new Opel Astra, which launches early next year, and faces formidable foes...
...launch early next year. And in January, France will see the debut of Pink TV, another gay-themed cable and satellite channel. GAY-TV began in May 2002 as an experiment in niche marketing, but quickly pulled in major advertisers like Dolce & Gabbana, Eagle Pictures and Renault (with an ad for the Clio that shows a male cop pulling over a car, looking at the male driver and whipping out his pad - to write not a ticket, but his phone number). The channel claims peak-hour viewership of up to 500,000 Italian households. The numbers may be small compared...
...magazine publisher, it's launching a slew of new titles. It's also touting business for a new state-of-the-art broadcast center in London, and has started producing "branded content" for advertisers. British viewers recently saw two-minute "documentaries" that the BBC produced for the French automaker Renault to coincide with the launch of a new van, and the BBC has produced promos for clients ranging from Lexus to Vodafone. "We're not rushing out to shoot every commercial under the sun," says Andy Bryant, who heads the commercial-services division. "But it's going...