Word: renault
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...Either way, there was no denying that the flamboyant Iacocca set corporate America abuzz last week with the announcement that Chrysler had agreed to buy a controlling interest in American Motors Corp., the longtime also-ran of the U.S. auto industry, from the firm's major shareholder, France's Renault. Code-named Project Titan at Chrysler headquarters, the deal is the most daring move that Iacocca has made as the architect of Chrysler's dramatic comeback from near bankruptcy...
...French terrorism, because of their brutal five- year reign as leaders of Action Directe. Rouillan is suspected of masterminding the murder of a French general in 1985, while Menigon and the second woman, Joelle Aubron, 27, had been sought for the assassination last November of the president of Renault, France's largest automaker. Action Directe is thought to have been responsible for as many as 80 terrorist attacks since...
...moment AMC's only car is the modest, economical Alliance subcompact (base price: $6,399), but Renault will soon supply two more upscale models: the Medallion, a $10,000 compact to be introduced in March, and the Alpine, a flashy $30,000 sports car that is due in September. AMC is pinning its highest hopes, though, on a pair of models designed by Giorgetto Giugiaro, the noted Italian auto stylist, which will be built at the new Canadian plant. They are the Premier, an intermediate-size sedan that will reach showrooms in October, and a sportier coupe, code-named...
...essential ingredient is continued financial backing from Renault, which owns 46.1% of AMC. A new element of uncertainty was injected into that relationship when Renault Chairman Georges Besse was killed by terrorists last November in Paris. His replacement, Raymond Levy, has said nothing about unloading AMC, but speculation about a possible sale may start to rise as a result of his meeting with Chrysler Chairman Lee Iacocca in New York City earlier this month...
...acquiring AMC. Asked about AMC's new strategy of moving upscale, he says, "Moving into the $12,000-to-$15,000 class is difficult. It took us seven or eight years to get Dodge into the $10,000-plus range." AMC does not have that long. Cappy has promised Renault a profit by the end of 1988 -- not much time at all when a company is attempting to shift from Joe Lunch Bucket to Giorgetto Giugiaro...