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American Motors (1982 sales: $2.9 billion). The Southfield, Mich.-based company, 46.4% owned by France's Renault, has rolled to a 2.5% market share on the strength of its Alliance subcompact. That showing puts AMC vehicles ahead of those produced in the U.S. by once fashionable Volkswagen, which now accounts for just 1.3% of domestic demand for American-made cars. AMC, counting on a resurgence of demand for four-wheel-drive vehicles, has invested $250 million in a new line of Jeeps that are smaller than previous models...

Author: /time Magazine | Title: Detroit's Fragile Comeback | 10/24/1983 | See Source »

...Japanese, meanwhile, have virtually pushed low-priced European imports out of the U.S. market. Italy's Fiat stopped selling here earlier this year, and Renault will no longer offer its Le Car in America. Although Volkswagen still makes Rabbits at its plant in Westmoreland, Pa., it imports only pricier models like the Jetta, Sirocco and Quantum...

Author: /time Magazine | Title: Detroit's Fragile Comeback | 10/24/1983 | See Source »

...Chevalier's greatest worries is the disparity between French and West German wage settlements. He pointed out that while unions at Volkswagen accepted a 3.2% pay increase in 1983, Renault workers have won a 10% pay hike. Such a difference in wage contracts is likely to mean continued currency troubles between the two countries...

Author: /time Magazine | Title: Europe: Some Smoother Seas | 6/27/1983 | See Source »

...been undergoing a major overhaul since 1979, when Renault, France's leading automaker, began buying into the company. The French firm now owns 46.4% of American Motors, and AMC's president, José Dedeurwaerder, comes from Renault. Joining forces with the French was probably the only hope for survival for AMC, a lilliputian in a brobdingnagian land. With sales of $60 billion, General Motors is almost 21 times as big as AMC, whose share of the U.S. auto market reached a nadir of 1.2% last August...

Author: /time Magazine | Title: Reaching for the Biggest Market | 5/16/1983 | See Source »

...Lynn Townsend was Chrysler chairman from 1967 to 1975. - Ranked by cars and trucks produced in 1981, the 15 largest vehicle manufacturers in the world are: GM, 6,240,380; Ford, 3,730,319; Toyota, 3,220,418; Nissan, 3,100,968; Volkswagen-Audi, 2,210,666; Renault, 1,810,365; Peugeot-Citroen-Talbot, 1,593,943; Fiat, 1,209,819; Toyo Kogyo (Mazda), 1,176,608; Mitsubishi, 1,094,793; Honda, 1,008,927; Chrysler, 1,002,464; Lada (U.S.S.R.), 830,000; Daimler-Benz, 712,315; Suzuki...

Author: /time Magazine | Title: Iacocca's Tightrope Act | 3/21/1983 | See Source »

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