Word: rent
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Dates: during 1960-1969
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Another Harlem "leader" made no pretense at all about his aims. He was Jesse Gray, a venomous little demagogue with a long record of Communist associations, who made a name of sorts for himself last year when he instigated a rent strike in Harlem. Gray sent out a call for "100 skilled black revolutionaries who are ready to die. There is only one thing that can correct the situation and that's guerrilla warfare!" He exhorted "revolutionaries" to establish platoons and to recruit 100 men apiece. "This city can be changed by 50,000 well-organized Negroes. They...
...economics played a hand, perhaps proving the validity of the current cliché that ultimately the bridge between black and white will be green-the color of money. The land speculation collapsed. Apartments went empty, even after rent cuts. Finally, a group of Negroes got into a house on 134th Street. Later, the Equitable Life Assurance Society gave in and sold "Strivers' Row," a magnificent row of brownstones on 139th Street that had been designed by Stanford White. The houses had 14 rooms and two baths, French doors and hardwood floors, but Equitable unloaded them for $8,000 apiece...
...began with some casual questioning. Robert C. Townsend, the president of Avis, Inc., was talking with his advertising agency about ways to boost Avis rent-a-car business, which trailed far behind Hertz in the car-rental field. Were Avis' cars newer than Hertz's? asked the admen. No. More rental locations? No. Lower rates? Nope. Wasn't there some difference between the two? "Well," said Townsend, thinking for a moment, "we try harder." Lights flashed. Bugles blared. Sirens wailed. Thus was launched one of Madison Avenue's most successful ad campaigns, whose slogans-Avis...
...hearing room. Tales were told, for example, of one producer who cleared $52,000 from a play whose investors lost $32,000, and of another producer who sadly watched a sick production fail, costing its investors $180,000 but somehow netting him $11,000. Producers also own theaters and rent them to themselves. They hire themselves as "pressagent" or "stage director" at fat salaries out of the basic investment. They sometimes make speculative investments of their own with investors' money. One producer even used part of the nut to buy himself a lobster boat...
...thou-shalt-nots that inferentially describes all the sleazy habits of producers at the moment: it forbids them to commingle investors' money with their own personal funds; it requires them to keep books; it forbids them to take kickbacks; it says they have to notify investors if they rent their own property to the production...