Word: rent
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Dates: during 1960-1969
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...Wagged His Tail (Continental). Once upon a time in Brooklyn there was a mean old slumlord (Peter Ustinov). Golly, was he mean. He raised the rent on any pretext, lowered the boom at the first late payment, embezzled the savings of his ignorant tenants, and screamed at them just to stay in abad humor. When beggars knocked at his door, he screwed up his face till he looked like a huge, ferocious dog, and snarled and barked to frighten them away...
Although part of this increase had been foreseen, Watson stated that he had about 20 more students on his hands than expected. In order to prevent further conversion of rooms, Watson figured that 25-30 students would be allowed to "live rent" this fall...
Manhattanites, gregarious types that they are, can rent a subway if they have use for it (500 members of the New York Telephone Co.'s Retired Club chartered a five-car subway for a trip to Coney Island this week). Jean's Silversmiths supplies fine silver place settings, to match the renter's own, at about $50 for a dozen six-piece settings, or fine crystal goblets at $24 a dozen (but the renter may have to pay $240 for the whole set if one goblet breaks). The New York Circulating Library of Paintings rents...
Furniture? In Los Angeles, in addition to artificial grass, the well-to-do often rent their minks when they travel to cooler climates. "I can't mention any names," says Rent-a-Mink's Lillian Feinberg confidentially, "but a lot of our furs went to Washington for the inaugural." Many stars rent automobiles, for as business and professional men learned long ago, renting meant none of the headaches of car ownership, and the monthly statements make for handy documentation of business expenses. Some people who have difficulty obtaining automobile insurance have no such problem with rented cars. Claims...
...likelihood is that more Americans will make the rent-it business even bigger, as home ownership and leisure time increase. The boom may well be symptomatic of a new aspect of the American character-the loss of price in acquisition and ownership of material things in exchange for an appreciation of practical convenience. Says United Rent-All's Patton: "I think the time is just around the corner when we'll be able to convince people that it's foolish to go out and spend a lot of money buying furniture. They'll be renting...