Word: rent
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Dates: during 1960-1969
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What particularly interests planners is that Waterside will combine 48 twin-duplex town houses with four apartment towers, 30 to 35 stories tall. It will also mix income groups. Rents will range as low as $18 and up to $60 a room, with city and federal rent subsidies making up the difference and allowing all the families to have relatively similar rooms, varying only in minor appointments, such as bathroom fixtures and kitchen appliances...
Society could hardly function without its charity balls; politicians live off $100-a-plate fund-raising dinners; and in Harlem, rent parties-a tradition that became famous during the Depression-still go on. But the latest thing is a project party thrown for the benefit and profit of no one less dear than oneself or one's friends...
...district, Al Johnson, an unemployed musician, throws a party every Wednesday night in his basement pad. He serves coffee, invites in an embryo rock group, charges neighbors 50? to drop by-and clears $30 to $40 a week, enough to pay the musicians' carfare and, more important, his rent. In Squaw Valley, half a dozen ski bachelors are renting a cabin for the winter. To pay for it, they are giving mammoth spaghetti-dinner parties every Saturday night. Charging $1.50 to $2 a head, they hope to clear enough to live rent-free...
...punch has already received a response from Avis. As written by Doyle Dane Bernbach, the latest Avis ad reads in part: "They've come out with a get-tough-with-Avis campaign. Why?" Avis suggests that it is "because No. 1's share of the rent a car business is getting smaller," cites a drop from 56% to 50% in Hertz's share of the market in 26 key places since the original Avis campaign began. Another reason is that Ally, a fighter pilot in World War II and the Korean War, does not mind a good...
...wedding dresses as semisacred household lares. This may be the outer limit (there are still girls who like the idea of walking to the altar in grandma's wedding dress), but the principle of use rather than possession is evident all over, particularly in the fact that people rent everything from skis to dance floors, at great savings of space and trouble...