Word: rent
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Dates: during 1990-1999
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...popular and Tony-award-winning musicals go, Ragtime is about as innovative as Broadway can get. Paul Simon's The Capeman was eclectic, but failed miserably in ticket sales. Rent, on the other hand, is praised for being original, but still flaunts enough crowd-pleasing values (love despite adversity, carpe diem) to insure huge financial success. To succeed on the Great White Way, a show does not always have to sacrifice controversy, but it usually does have to put it in a prettily-packaged manner that will draw enough theatergoers to pay the bills--and make a gargantuan profit besides...
Initially, Grove Property Trust and the City of Cambridge had a verbal agreement that Grove would keep all the affordable units in exchange for a $2.3 million low-interest loan from the city, representing the difference between the market rent price and the affordable-housing price...
Moore opened the Davis Square store last April because he realized he could be more profitable there. For only 15 percent more rent, he has four times the floor space he did in Harvard Square. Almost immediately after the Davis location opened, his Harvard Square sales dropped by 15 percent, indicating his customers would rather shop at the Somerville location...
...covering damaged paper book jackets with durable plastic covers, Moore lamented the change in his old neighborhood. He estimates that 30 percent of his customers once lived in Cambridge, but that number halved after residential rent control ended in the mid-90s, forcing many of his customers into lower-rent areas...
Sage's success is due in large part to itsability to adjust in a very competitive market. Ifa Square store defaults on its rent, another isalways waiting in the wings to replace...