Word: renta
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...designer is obviously the key to the entire enterprise, and in choosing one, Balmain has taken a major gamble. Not only is he brand new to the house, but he isn't even French. He's -- mon Dieu! -- an American. Oscar de la Renta, 60, the elegant, experienced hand who has practically cornered the U.S. market on splendid evening clothes, is the first American ever to take over a French couture business...
...panel trucks carrying the clothes are still threading their way through traffic. The defile gets started nearly an hour late. By that time, the covered courtyard of the Ecole des Beaux-Arts is jammed with the press and the fashion faithful -- a tribute to the stir that de la Renta and Balmain are causing. On hand are a healthy number of designers and well-known customers: Valentino, Claude Pompidou, some major Agnellis and Rothschilds and a generous sprinkling of American celebrities, among them Marisa Berenson, Paloma Picasso, Mica Ertegun and Barbara Walters...
...evening. In a very successful show, Christian Lacroix produced dazzling ball gowns, grand, inventive yet harmonious. Erik Mortensen, of Jean-Louis Scherrer, had a couple of extravaganzas worthy of an Edith Wharton parvenu. Compared with these flights into fairyland, the Balmain show is almost severe. De la Renta's gowns show the most exquisite materials and embroidery but are presented, as it were, in translation -- to a modern idiom. The last-minute bolts of georgette appear in a series of elegant sheaths, delicately layered, that have the cool beauty of a waterfall. One knockout skirt is of raffia -- the straw...
...MARRIAGE: YVES Saint Laurent, the high priest of Parisian chic, selling his financially burdened empire to France's pharmaceuticals and beauty-products company Elf Sanofi, itself a division of the state-owned petrochemical giant Elf Aquitaine. Look again. Elf Sanofi already owns such perfume brands as Oscar de la Renta, Van Cleef & Arpels and a share in Nina Ricci. The addition of YSL will create the world's third largest beauty-products group -- behind France's L'Oreal and Estee Lauder...
...wanted to use a girl any woman could relate to," says de la Renta. "She is not a great beauty. But she feels confident, and is comfortable with who she is. She could be any woman." In television commercials for the exotic fragrance debuting next month and in magazine ads in the fall, the adventurous Puzio will be shown on a solo vacation in India. And while the use of a "nonmodel" to promote a high-fashion scent may be unusual, Volupte isn't likely to turn up in your local bargain basement. A 1-oz. sculptured crystal flacon retails...