Word: rentabetas
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...choice; the machine runs a credit check, relays rental information to a central computer and sends his rental tape down the chute, all in about two minutes. If the MovieMat seems designed to fulfill the cin-éaste's nightmare-movies as the ultimate junk food-then RENTABETA, a Los Angeles company, may make the medium as handy as paperbacks. For as little as $2.95 a day, RENTABETA provides a playback unit that weighs 15 lbs. and comes in an indestructible plastic case. About 500 video stores in three Western states are currently renting the 3,000 available units...
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