Word: rental
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Dates: during 1960-1969
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Following the lead of its U.S. licenser, Avis Transport of Canada Ltd. still needles Hertz with its "We try harder" buttons. Avis in Canada tries so hard, in fact, that it can no longer continue its underdog promotion and bill itself as No. 2 in the auto-rental business. With gross revenues of over $17 million in 1967, Avis is now No. 1 in Canada...
Credit goes to former Air Canada Sales Promotion Manager Lawrence J. Adams, 50, who took the reins of the company in 1958, when it had a single rental location-which was losing money. Within four months, Adams had picked up $2,000,000 worth of property across Canada to build a network of parking lots, rental depots and garages. By 1962, the company was breaking even. In 1963 it bought an Edmonton real estate firm that became a subsidiary called Avord Holdings Ltd. Since then, Avord has built hotels and office and apartment buildings in Canada's major cities...
...Tishman's grandfather started the business in 1898 by building and owning tenements in Lower Manhattan. Since Bob, 51, took command of the firm in 1962, he has sold all but two of the 21 rental-housing projects that the company built following World War II, including all its holdings in rent-controlled New York City. The emphasis now is on a different kind of operation. Today the company operates 23 large office buildings, mostly in New York, Los Angeles, Chicago and Cleveland; it owns more office space (5,775,000 sq. ft.) than the total available in Denver...
...Boys Now. All this is Hertz's big push to counter the gains that have been made by Avis in the expanding car-rental market. Now Avis has changed its line. It has exported its popular "We try harder" campaign to Great Britain, has stopped its No. 2 talk at home. "We've reached a point where we are no longer the little second guy. We're big boys now," said William Bernbach, chairman of Doyle Dane Bernbach, which carries the over $6,000,000 Avis account. Now, D.D.B. has counted 47 bugs that plague car renters...
...clinic will initially operate five nights and one afternoon per week with a staff of volunteer doctors. Salaries for a nurse and an aide, as well as rental and renovation costs for an office, will be paid by a $69,000 grant from the Field Foundation of New York City...