Word: rental
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Dates: during 1980-1989
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Hertz Chairman Frank Olson calls the practice "stupid and destructive," but his company is doing it. National Car Rental President Bemiss Rolfs admits that the strategy is "idiotic," but his firm is going along too. Both Hertz, the No. 1 rental-car company, and National, No. 3, have been "dragged kicking and screaming," as Olson puts it, into a gigantic giveaway game started by No. 2, Avis, last September. The giants of the rental-car business are courting customers with a growing array of gifts, from toy koala bears to vacations at resort hotels. This costly contest comes...
...travel bonuses. A customer who rents a Hertz car 40 times for four days or longer, for example, will build up enough credits to earn all of the following: a Texas Instruments home computer, four 16-oz. crystal beer mugs, 18 nights of free hotel accommodations, free rental of a Cadillac or Lincoln for 14 days and two round-trip plane tickets to a major city in the continental U.S., Hawaii, Bermuda, the Bahamas or the Caribbean. Avis has countered with such prizes as color TVs, cruises on the Queen Elizabeth II and free tickets on TWA flights worldwide...
...Smiths opened the Cave Atlantique in 1973 under a ten-year lease, whose expiration next month exposes them to new rental rates "three times as high" as those previously charged by George owner Louis DiGiovanni, according to Fred Smith...
...decisions in the last two months, the city's rent control board has refused to approve a $2.5 million renovation which Harvard plans for the now-empty building. The rent board must issue special permits that allow the University to remove Craigie Arms '59 apartments from the rental market, thereby adding to the already pressing scarcity of low and moderate-income housing in Cambridge...
Should the present continue to be implemented, it's a reasonable bet that a fair number of the approximately 400 students who will be forced to live off-campus will end up living in Harvard-owned rental property--a fact that has presumably not escaped the notice of the University Coupled with the additional expense of living off-campus is the inconvenience of travelling back and forth to the College While it may be argued that residents of the Quad Houses face similar difficulties, most non-resident students do not have a shuttle bus to terry them to and from...