Word: rental
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Dates: during 1990-1999
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...without disturbing seven guard dogs and Shoen's sleeping children. But what was the motive? Police have not ruled out a possible link to the feud between Shoen's husband Sam, 45, and other family members who are battling for control of the Phoenix- based U-Haul International truck-rental empire (1989 sales: $1 billion...
...Rollerblade decided to market the skates as a fitness product for exercise buffs. Rollerblades were slimmed down and painted a fashionable neon. The company also launched a secret marketing strategy. Realizing that trends start and spread quickly in California, the Midwestern company gave away hundreds of Rollerblades to skate-rental shops along the beach in Los Angeles. Says Sundet slyly: "So what if the Californians think they invented...
...short, impish professor of Greek extraction, Popov, 53, was elected mayor of Moscow last April. He and his reformist colleagues plan to open a computerized apartment-rental service and launch an industrial-commodities exchange to barter needed items among enterprises. They have also called for soup kitchens to help cushion the transition to a market economy. Popov and his city council have not managed basic reforms, but they represent a challenge to Gorbachev simply by being in a position to experiment. Popov is one of the founders of the progressive Interregional Group in parliament, and he has criticized Ryzhkov...
...automakers, owning a rental-car company is a great way to showcase products. Ford has already bought into Hertz, General Motors is allied with Avis, and Chrysler owns Thrifty. Now a foreign manufacturer is getting into the act. Last week Mitsubishi Motors became the first Japanese owner of a U.S. agency when it bought control of Value Rent-A-Car for an undisclosed sum. Mitsubishi currently supplies 10% of Value's 20,000-car fleet, a share that will rise to 85% by year's end. After the agency has used the cars, it will turn them over...
...name buyer, so from the general ideological perspective, it's a wash. And this might go on for three years before the computers figure out that you're not the soft touch they took you for. That's 90 more letters at 20 cents each (not counting name-rental costs), or $18. By sending in $25, you have cost groups to which you are generally sympathetic something like $22 ($18 plus $4) -- on top of the $26 they spent finding you in the first place...