Word: rented
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Dates: during 1960-1969
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...history (800,000 copies) of Operation Overlord. In the course of the next year he bought up five scriptwriters, five directors, 37 military advisers and 42-no, it's not a misprint-42 stars.* Then, to the horror of economy-minded Congressmen, Zanuck somehow managed, in effect, to rent several thousand U.S. servicemen and 22 ships of the U.S. Sixth Fleet-all for next to nothing. On top of that, he hit the British for 1,000 paratroopers and the French for 2,000 regulars-at the height of the crisis in Algeria. When Zanuck needed a train...
Join, Join, Join. No sooner had each boy been hit with his first-term bill ($1,307.50) than he was deluged with requests to rent sheets and refrigerators, teach slum kids and visit mental hospitals. There were endless tests, physical and placement, pep talks from coaches and proctors, two presidential teas, and tryouts for everything from the Crimson to the Harvard-Radcliffe Orchestra. There were endless forms to fill out, and endless appeals...
Without the House system, student rent was a mere 16 shillings, and an extra 2 shillings went for glass-mending (broken windows). Gallery money for a required seat in the meetinghouse cost a shilling a year...
...Matter of Equity. The British believe that rented television has notable advantages, even for those who could well afford to buy. Rental companies carry a wide variety of sets (one firm offers a choice of 32 new models at rentals ranging from $4.20 to $8.40 a month and 17 used models at even lower rates). The monthly rent that a "subscriber" pays is reduced every six months for the first few years that he continues to keep a set, and discounts are given for advance payment. Best of all, subscribers have no difficulty getting faulty sets repaired or replaced...
With so many Englishmen eager to rent, more than a hundred companies have gone into television rentals. But because sets turn no profit until they have been rented for at least a year, large capital is required and 90% of the business is handled by six big firms. Largest of all is the pioneer in the field, Radio Rentals Ltd. Founded 32 years ago by Chairman Percy Perring-Thoms as a one-shop operation renting radios for 35? a week, Radio Rentals expanded into television just before World War II. Today the company has 750,000 subscribers and 310 sales...