Word: rents
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Snyder, 40, cut his teeth on high-concept, effects-heavy TV commercials. He made his feature debut in 2004 with a feather-light, razor-sharp remake of the zombie classic Dawn of the Dead. (Rent it just for the opening credits, where zombies rip various cities to pieces as Johnny Cash sings When the Man Comes Around.) Snyder is something of a dork. Only a dork--the finest, most discriminating of dorks--would have read 300 in the first place. When Maté made The 300 Spartans, he packed up his cameras and his actors and his caterers and went...
...cruises. In New York City, where socialites appear?and are photographed?at several galas or events each week, Wardrobe, a couture-gown rental shop, helps them solve the vexing question of what to wear. Skis, artwork, yachts?why buy when it's easier, and often more practical, to rent...
What sets today's leasing programs apart is the recognition that it's not just a product that clients want to rent but a service. At Classic Car Club, Thorne is invited to a weekly happy hour at its bar and lounge, and almost every week, he has the chance to participate in a range of special activities, including taking a spin in a race car on a road track. Oh, and when Thorne is in London, he can rent a Rolls-Royce through the club's reciprocal program there. Similarly, members of Exclusive Resorts are assigned a vacation planner...
...fear of commitment stronger than when it comes to fashion. With tastes changing faster than the seasons, keeping up with the latest trends can be taxing on both the psyche and the pocketbook. Following the success of Bag, Borrow or Steal, the online purveyor of premium handbags for rent, comes Wardrobe, which leases couture gowns straight off the runways. Neva Lindner, a stylist and former assistant to Katie Ford, offers the latest creations from designers like Dolce & Gabbana, Carolina Herrera and Behnaz Sarafpour in various sizes and at 15% of the retail price. Lindner's beautiful array of evening...
...traffic is so lush that established carriers like British Airways, American, Continental and United have shifted some of their capacity to accommodate increasing corporate demand. And since landing slots in London's Heathrow are still heavily regulated by treaty, these legacy airlines have been collecting rent from premium passengers. A first-class round trip on the New York--London route of British Airways, for example, can cost upwards of $14,000; its Club World, or business class, about $9,600. Yet coach can be $500 for a round trip...