Word: renzo
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...core of the Fogg is much as it was when first built. The museum has substantial infrastructure issues problematic for its art—including a lack of modern climate control and buckling walls in the Busch-Reisinger—and has long needed renovations.In 1998, renowned Italian architect Renzo Piano came to Cambridge to design a new art museum on Memorial Drive. Piano, who is also currently working on expansions of the Isabella Steward Gardner Museum in Boston and the Whitney Museum of American Art in New York, won the Pritzer Prize, the architecture world’s highest...
...John Hancock Tower—an iconic building, but an engineering disaster.This trend is on the verge of reversal, however, with major expansion projects underway at the MFA, the Isabella Stewart Gardner Museum and Harvard’s own Fogg Museum, bringing projects by superstar architects Norman Foster and Renzo Piano to Boston for the first timeBut if there are several developments on the horizon, the ICA is the crown jewel in the city’s architectural tiara. Many in the art world have high hopes that the new Institute will play a major role in turning Boston into...
...also belonged to a handful of outsiders who have come to New York to strut their stuff. Tia Cibani of Ports 1961, a label based in Xiamen, China, showed a soft, pretty collection inspired by the gauchos of Argentina. And Diesel honcho Renzo Rosso pumped up the volume with his 1980s-style high-waisted skinny jeans and blousons - all in white and gold. Finally a trio of California surfer dudes who go by the name of Trovato presented their collection of preppy chic polo shirts and cotton canvas clam-diggers in a tableau vivant that was meant to evoke...
...real flair for marketing. Today Diesel is still less than half the size of the Levi's brand (a separate high-end manufacturing division, Staff International, does an additional $114 million in sales), but it's fast growing, highly profitable and so far has managed the delicate balance Renzo evokes when he says his goal is to be the "coolest of the biggest...
That's the favorite Renzo-ism at L'Oréal, the French beauty giant that beat out rival Proctor & Gamble for rights to develop a Diesel fragrance next year. "We adore working with him, and we believe very much in the project," says Patricia Turck Paquelier, L'Oréal's international-brand president for designer fragrances. "But it will be a major investment for us, so we validated our intuition with research." What appealed to L'Oréal in the findings was Diesel's international positioning. Consumers perceive European styling with what she called a "think-positive...