Word: repairable
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...other companies, which were too financially weak to match GM's 12.8% deal, scored much smaller gains. Ford, with a sales rise of 1.3%, offered rebates of 5% on the price of most models and a broad two-year warranty for maintenance and repair costs on all of its cars. Chrysler's warranty, which is good for five years or 50,000 miles, helped boost sales 4.8%. To promote these gimmicks, the companies launched costly advertising campaigns. It became almost impossible to watch television without hearing Telly (Kojak) Savalas hawk Fords or Chrysler's Iacocca growl...
...Chevrolet costs $5,270. William Goff, 52, a Dearborn, Mich., telephone worker, was discouraged by what he saw last week at a GM showroom. Said he: "I can't believe that some of these cars cost more than I paid for my house." Many people are choosing to repair their clunkers rather than pay new-car prices. The average age of cars on the road has risen from 5.7 years in 1972 to 6.9 years by the end of last year. Goff's wife, for example, drives a 1973 Oldsmobile that has already gone 163,000 miles...
Such 800 numbers are a cost-effective and personal way to deal with everything from complaints to questions about how a product works or where to take it for repair. Says Daniel Langston, a corporate vice president at Ticor Home Protection Co. of Los Angeles, which insures homeowners against heating, plumbing and electrical malfunctions: "I just do not think that we could operate without our 800 numbers. People are very hesitant about calling a long-distance prefix, but they will always call an 800 number." His firm received 128,120 calls during...
...parents on a variety of child health-care matters. In Hawthorne, Calif., the Mattel toy company maintains a staff of telephone representatives to advise customers on the operation of the company's toys.and electronic games. In Whippany, N.J., Channel Home Centers, a 91-store hardware chain, offers home repair and fix-it advice from "Dr. Wally Barnett," whose role is played by a Channel employee and two assistants. "Dr. Wally" is sometimes mistakenly considered to be a physician, and people call in with questions about how to deliver a baby or treat a sore throat...
...shelf for a long time," he says. "When you take them, you find out they're no good." On a collective level, Washington may find Latin Americans more difficult to deal with in the future, but on an individual level the damage is expected to be easier to repair...