Word: repairmen
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...shipment are pulled back at random for further testing. Six years ago, when most other makers of TV sets began switching heavily to printed circuits, which were cheaper to make but difficult to repair, Zenith stayed with easier-to-fix hand-wired circuitry. In gratitude, thousands of TV repairmen became enthusiastic pushers of Zenith products...
...when material abundance is shared in by more and more people, the real feeling of luxury is increasingly based not on goods but on service. Tipping seeks to buy that feeling -usually in vain. In crowded restaurants, in huge, barracks-like apartment buildings, at the mercy of deliverymen or repairmen, in dozens of other situations that make the individual powerless, he seeks feebly to reassert himself through tipping...
...caused serious underwater damage. TT4 was evacuated and repaired at a cost of $500,000. Last September Hurricane Donna slammed at the tower again. There was more underwater damage, and once more the crew was evacuated. Only a housekeeping crew of 14 airmen was left aboard. Later 14 civilian repairmen reported for work...
...volunteer advanced research class. Given their heads, Melbourne's students brewed up a brain storm. One built an artificial kidney, another a digital computer. They tried everything from inducing cancer in mice to making toads lay eggs out of season. It got so that local repairmen refused to fix anything at the school because the kids could do it better...
Though professional repairmen are a notably independent lot, they flocked to sign up with the home-repair clubs, seldom try to pad their bills to make up for the 10% club fee. Reason: they save more than 10% by using the club since it assumes the costs of advertising and billing, keeps nonpayment of bills down to 1% v. sometimes as high as 10% for nonclub clientele. Moreover, the ready-made market shoots up business. TV Repairman Kenneth Daniel's business has doubled in the year that he has been affiliated with San Francisco's Homesmith...