Word: repeatability
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Dates: during 1990-1999
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...Repeat aces from sophomore John Birtwell and freshman Ben Crockett, both of whom threw complete-game shutouts, combined with timely, if not prolific, hitting helped the Crimson (12-10, 6-2 Ivy) maintain a first-place tie with Brown in the Red Rolfe Division...
...started to change. It was then that Caroline Caskey, 32, a French-literature major turned business student, thought to combine cutting-edge DNA analysis with old-fashioned, hawk-the-product marketing. A few years earlier, a lab headed by her father Thomas Caskey patented something called the "short tandem repeat," a shortcut method of sampling DNA. Caskey saw the new technique for the cash cow it could be and founded Identigene, advertising her father's technique as a simple and--at $475 a test--affordable way to establish paternity. Launching an ad blitz that included direct mail, TV talk shows...
...business is not without controversy, however, most of it centered on tricky questions of privacy. Short tandem repeat technology is so sensitive that it can identify DNA from little more than the saliva residue on a soda can. "A moral principle in genetic testing is that it should always be done with the consent of the individual," says Arthur Caplan, director of the Center for Bioethics at the University of Pennsylvania. "No one wants someone snooping into...
...repeat after me: No stock is bulletproof. Not GE. Not Big Blue. Not Ma Bell. Not [your company here]. Some are less vulnerable. But shifting consumer tastes and new technologies can devastate any company any time. No one understands that better than highly paid executives--unless it's the financial firms that advise them...
...growing to full adult size (3 lbs. to 126 lbs.). Then they begin the long upstream journey D back to their hatching grounds, where they spawn and, a few weeks later, die. A small number of adults may survive this stage and, stubbornly, return to the ocean to repeat the cycle once more...