Word: repeatingâ
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...idea might charitably be called the brainchild of Los Angeles-based Program Director Bill Drake, who runs the action for RKO's 14 powerful pop-music stations. The concept is founded on the premise that the average radio audience changes every 30 minutes. Thus the notion is to keep repeating???over and over and over again?the same monster items that everyone wants to hear. In fact, Top 40 is an illusory designation; 25 is more like it. "Getting a record into air play," says Kal Rudman, publisher of an East Coast record tip sheet, "is tougher than getting...
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