Word: repeating
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Dates: during 1940-1949
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...itself, Stan Musial's slump might not have been so bad-but most of his teammates were following his example. And the pitching was poor too. The proud Cardinals, World's Series winners last year and favorites to repeat this year, tail-spinned into a nine-game losing streak-their worst in nine years. It was too soon to count them out, but soon enough to start worrying...
Welles.put up more resistance. He first ignored, then rudely rebuffed the young man. After a month of persistent trying, however, Markle finally broke down the Welles defenses, persuaded his target to listen to a recorded parody of Welles in action. Impressed, Orson let the youngster repeat the parody on his Mercury Sum mer Theater program and invited Markle to Hollywood to do a screen version of Oscar Wilde's Salome. The production fell through, but Markle is disgusted with movies, anyway, and with "that terrible place" (Hollywood). If movies could be made in "civilized" New York, he thinks...
...repair this oversight, I hypnotized the patient and made him repeat the formula for his left hand...
...mention of Allen's name, most network executives get a drawn look about the eyes; but over conferential desks, they gleefully repeat this one: "Allen doesn't dislike radio. He just resents having to work all week long for only $20,000." He does indeed, as he once ruefully admitted in seven words that catalogue his complete attitude toward his work: "This drudgery, this sham, this gold mine." Actually, after the tax collectors and the 60 members of his cast are paid off, Allen's gold mine yields him closer to $2,000 a week...
What makes a radio plug pay off? After a four-year analysis of the selling power of spot commercials in 250 advertising campaigns, Chicago Adman William Ballinger figured out a precise formula: 1) mention the product name at least seven times every 15 seconds during the commercial; 2) repeat the plug as often as possible; 3) do not change the plug for at least 26 weeks, preferably 52; 4) phrase the sales talk to get under a listener's skin -in short, give it a distinct nuisance value...