Word: replayer
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Then there's the ebbing power of ads themselves. Why should marketers shell out for tomorrow's Must-See Thursday lineup when digital VCRs like Tivo and Replay will let viewers order up any show, anytime--and effortlessly skip ads once they do? The future belongs to the customizable, one-to-one marketing software that e-commerce types are now inventing...
...ESPN SportsCenter anchor: Chess has a rich history of personal rivalry and quirky characters, and they need to publicize that aspect. Obviously, contestants should also wear those Lycra body suits, and I think the replay rule should be seriously considered. Frankly, I'm shocked it's not on pay-per-view...
...good gauge of your love for a new CD is how long it takes you to get from first cut to last. By that standard, and from this angle, Kim Richey's third album, Glimmer, is a winner: we kept pushing the replay button on so many songs that it was only the prod of journalistic responsibility that got us to the end of the album in time to write about it. This is a country voice--as singer and songwriter--worth spending time with; a mind worth creeping into and curling up in for an extended stay...
...really sick of this story, and of all the attention in general. "If he'd made this announcement at the beginning of the season, every game, every home run, would be a running comparison to last season. This way he gets the message out there without a replay of the added daily distraction that he got during most of the record race." This was a way to let it seep out -- if it gets out at all. McGwire deliberately passed on a chance to repeat the announcement in front of the post-game news cameras, thereby missing a chance...
...only winner of the money-expectations game. Bill Bradley, Gore's sole Democratic opponent, reported a surprisingly high $11.5 million in donations, enough to ensure he'll have the resources to challenge the Vice President deep into the primary season. That means the 2000 campaign could turn into a replay of '96, except this time it could be the Democrat who depletes his money fighting a pesky primary opponent and then gasps his way through a long, hot summer. If Bush wins the nomination while hoarding his money, he'll be in a position to do to Gore or Bradley...