Word: reporters
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Dates: during 1990-1999
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...Scouting Report Gerald Levin was faulted for buying cable systems, but that proved a smart bet. Only thing missing is a major network, and co-chair Ted Turner lusts after NBC. But Levin, happy with the WB and cable nets, isn't eager to overpay...
...Scouting Report] So much for synergy. The ABC-Disney combo so far has been a bust. And while Michael Eisner hopes to remedy things by selling off magazines and sports teams, Mickey's stock and bottom line have yet to regain their smile...
...Scouting Report] Seems like a perfect match: the youngsters who watch MTV meet the geezers who prefer 60 Minutes, all packaged as cradle-to-grave, one-stop shopping for advertisers. But cross-media selling is still unproven...
...Scouting Report] Rupert Murdoch is the only media mogul who can claim a truly global empire. With satellites hovering practically everywhere, he can beam down all kinds of programs. The Fox network and studio are hot, even if his Dodgers...
...Scouting Report] Edgar Bronfman, Jr. is betting the farm on music. After paying $10 billion for Polygram, he has the world's largest record company, sizable debt and a bleeding balance sheet. A growing theme-park unit will help carry the load...