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...traditional media like movies, TV, music and books. What we found in these studies, however, is that there's almost no research on new digital media, on social networking platforms, on Internet usage, on how kids text message. That's one of the conclusions we draw in this report. There's a tremendous need from a public health standpoint to do research on these areas, because they will affect public policy and basic good parenting behavior...
Zeke [Dr. Emanuel] and the research team decided that there was a voluminous amount of studies that focus solely on media and violence. So they wanted to stay away from that. Now, with our report, there are two important words to distinguish between: correlation and causation. This report doesn't say, nor would Common Sense ever suggest, that media is the cause of all society's ills, or the sole cause of childhood obesity or risky sexual behavior or smoking or alcohol use among teens. But it is a significant contributing factor. That's different from saying...
...were in Washington the other day briefing policy makers on the report. What sense did you get from them...
America's Health Report...
...ever will. Will Craven, a spokesman for Forest Ethics, says that's partly because marketers pour millions of dollars--and lobbying savvy--into manipulating our mail: "We now have a runaway supply of junk in the face of shrinking and even resentful demand." (See TIME's special report on the environment...