Word: reprint
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Dates: during 1940-1949
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...interested in them any longer." Neither was the public. From a wartime high of 4,250,000, the circulation of the two groups had plummeted to 700,000 a month. Changing times and tastes were to blame, said S. & S.; radio, television and the newsstand competition of the 25? reprint books had shrunk the market...
Actually, the new format is nearly the same one used in Europe for all books (other than collections), whether the book be a classic, a reprint, or a bestseller. The economics of the book business in America are pretty incomprehensible. (No matter how many copies of a best-seller are sold, the publisher usually announces that he only breaks clear because of the sale of movie rights.) Why couldn't something similar to the Rinchart paper editions be used for all new books? There are damn few books coming out each day of which the prospective purchaser is confident...
...book publisher (Doubleday & Co.); of cancer; in Oyster Bay, N.Y. The No. 1 book salesman of his time, he took over the business from his father, bought out the Literary Guild in 1934, ended up operating six book clubs, a nationwide chain of bookstores, two reprint and mail-order houses (his presses ran off 30 million books in 1948). As a child he persuaded Rudyard Kipling to write Just So Stories, collected a 1? royalty on each copy sold in his lifetime...
...shmoo is a friendly, fruitful, gourd-shaped animal that wandered into Al Capp's Li'l Abner last summer (TIME, Sept. 13). Its Life & Times was simply a reprint of funny-paper strips, plus a weekend's work by Capp on extra drawings to make Dogpatch only reasonably unintelligible to readers venturing there for the first time. Asking nothing of the world, the shmoo gave everything: butter, milk, eggs, boneless meat, building materials (of sliced shmoo), suspender buttons (of shmoo eyes). Wherever shmoos went-and they multiplied like speeded-up guinea pigs-no one had to work...
Having dispatched this message to Schweitzer, Newman forgot the whole episode. In May Schweitzer asked for permission to reprint the correspondence. Newman agreed, and then forgot about it once more...