Word: reprinting
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Dates: during 1950-1959
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Requests for copies of the article and for permission to reprint it have come from all over the world. We have heard from college professors who wanted it as a text in their classes, from high government officials, from religious organizations, and from hundreds of corporations, most of which distributed copies to their own employees or featured it in their company papers. And the chief engineer, Way & Works, Malayan Railway, Kuala Lumpur, who had read the article in TIME's Pacific Edition, asked for a list of books on the subject, which he wished to study "as intensively...
...long stay in Europe, she drew a modest, $250 advance from Random House. Nine months ago, Lael Tucker (wife of Novelist-TIME, Oct. 16, 1950-Charles Christian Wertenbaker) turned in Lament for Four Virgins. After a close look, Random House not only decided to publish it but sold reprint rights, in advance of publication, to Bantam Books for $35,000-a Bantam record for a first novel...
They have done both. New American Library, probably the largest of the reprint houses, has published 11 million copies of Mickey Spillane's sexy drivel-and also reprinted, in more modest editions, the Odyssey and Crime and Punishment...
...yarn may well be the beginning of a new "cyclorama," though Author Caldwell admits that he sometimes stares at his typewriter for three days without being able to write a word. The words he has already written have made him one of the world's bestselling authors in reprint (more than 28 million copies) and one of Soviet Russia's favorite U.S. writers...
...close, Rachel Carson's triumph of popular science, The Sea Around Us, headed the nonfiction bestsellers, and Herman Wouk's clear-eyed novel about the war at sea, The Caine Mutiny, topped the fiction list. But the biggest single phenomenon was the success of the paperbound reprints. With about 100,000 drugstores, newsstands and bookstores displaying them, the paper-bounds sold the staggering total of 231 million copies-or about two for every man, woman & child in the U.S. over the age of ten. Reprints of serious novels did better than ever in this two-bit market; even...