Word: reprinting
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...colleagues were not leaving their desks. June 15, 1978, was a day for executive field rations. Since 9:30 a.m. Webb's ear had been grafted to her telephone, accepting bids for what ended as the most expensive paperback auction in publishing history: $2.2 million for the rights to reprint Mario Puzo's new novel, Fools Die, plus $350,000 to reprint his alltime bestselling saga, The Godfather. The previous record price, $1.9 million, was paid for Colleen McCullough's Australian sheep opera, The Thorn Birds, now playing beach blankets and jammed airline lounges throughout the free-time world...
...futures, as if the book were listed on the commodity exchange along with soybeans and pork bellies. With good reason. The booming paperback business can become as risky, and profitable, an arena as the stock market and the gambling casino. Fortunes have changed hands at paperback auctions and reprint sales; unknowns have become overnight celebrities because of a paperback success. Authors like John Jakes (The Bastard), institutions like the Agatha Christie estate, romancers like Rosemary Rogers and Victoria Holt owe their millions to the modest little 7-in. by 4-in. volumes that decorate racks at drugstores, airports, supermarkets...
...worthier authors-may indeed be crimped as a consequence of the Scranton caper. "This will blow the syndication market to hell," says Roger Straus Jr., president of Farrar, Straus and Giroux. Straus predicts that newspapers and magazines will now lower the amounts they are willing to pay for reprint rights. Even at the Post, William B. Dickinson Jr., head of the company's syndicate and book publishing arm, frets: "There's a question of whether there's a balance evolving in favor of public disclosure, as opposed to copyright and property right...
...hardback copies and put up $100,000 as an initial advertising budget. The Literary Guild made the book its main selection for June, relegating Erich Segal's Oliver's Story, a dead-certain moneymaker, to second place. Avon Books shelled out $1.9 million for paperback reprint rights, topping the record $1.85 million that Bantam Books paid for E.L. Doctorow's Ragtime two years...
...offering in its articles in the future. What's effective, what will coalesce into a new majority of slow reform based not on what people envision, but what they can work out in a compromise with unstated beliefs working beneath their packaged statements. Mother Jones has lots of reprint though, a T.V. Quiz from The Real Paper, and what "some of the wisdom of the American working class" says about "which clothes to buy" from San Francisco's City magazine...