Word: reprinting
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...year 1950 had no old-fashioned runaway bestseller, and Publishers' Row was ready with explanations: television, public apathy, the Korean war, or just one of those off years. But the public was not as book-weary as it looked. It bought close to 200 million paper-backed reprints, paying $50 million for them. In a year when a new regular-priced novel could be a leading bestseller with less than 75,000 copies, many of the reprints were doing five times as well-and with books often considerably more worth reading. Among the popular books in the reprint market...
...Pontoon contained the reprint cartoons, as reprint column of "two-line gags," and a series of original articles describing life in Cambridge as if Harvard men behaved the way the Lampoon thinks Midwestern collegians...
...five other successful magazines, also sent a new journalistic offspring out into the world. He put on sale 200,000 copies of The Children's Digest, a gay-colored pocket-sized monthly that was a frank imitation of the Reader's Digest. Children's Digest will reprint the best stories, comics and other features from children's magazines and books...
...director of athletics declared at that time "that we are not interested in winning regardless of everything else . . . We shall instill in the boys the will to win, but we do not intend to let them forget that there is also the grace to lose." This reprint may have been a wise choice...
...Reprint Rights Delay...