Word: reprinting
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...Atlas who hopes to push World to a top place in the reprint business is small, owlish, President Benjamin D. Zevin, 44. A New Yorker and ex-advertising man, Ben Zevin got into the book business by marriage, into mass distribution of reprints by pondering on old jokes...
...other publishers were forced to drop them. One bit of trade gossip: World published Gypsy Rose Lee's G-String Murder on paper alloted for Bibles. This year World sold 13,000,000 volumes, grossed $6,350,000 to become one of the nation's biggest reprint houses...
Forward to Originals. Now in the reprint business "to stay," Ben Zevin plans a full-scale invasion of the "original" field next year (sample: a life of Bing Crosby, by his brother Ted; F.D.R. Speaks, edited by Ben Zevin). Most ambitious project, scheduled for 1947: a 25-lb. folio Bible designed by Bruce Rogers, No. 1 U.S. book designer, to sell for about...
...Harper, Random House, Book-of-the-Month Club, Scribner and Little, Brown, who ganged up to keep Field from buying the big reprint house of Grosset & Dunlap, have ganged up again-this time with giant Curtis Publishing Co.-to put out 25? paper-back Bantam Books in opposition to Field's Pocket Books...
...reprint rights (it now has contracts with "some 40" periodicals), Reader's Digest pays as little as $1,200 a year (to the New Republic), as much as $50,000 (to Crowell-Collier and Curtis Publishing Cos.). Authors who get reprinted are paid $150 per Digest page...