Word: reprinting
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Grosset & Dunlap, Inc., oldest U.S. reprint firm (1898), has quietly piled up profits for years with 50? to $1.98 reprint editions. In 1938 Doubleday, Doran & Co.'s various reprint subsidiaries (Star Dollar, Blue Ribbon, Triangle, etc.), not content with slow distribution through the nation's 1,000-odd wholesale booksellers, branched out through Woolworth and other chain stores, aiming at some 7,500 distributors. Pocket Books Inc. (25?) with 70,000 outlets through news dealers, last week sold its 100,000,000th Pocket Book, while paying out its first $1,000,000 in royalties. Simon & Schuster Inc. made...
...hereby wager a $25 war bond that, should you reprint "Why Not?" (TIME, Aug. 14) and invite your readers to vote on its merits, the majority will agree that it is a masterpiece-unequaled by any comment on the subject of Soviet Russia and the shape of things to come under her leadership...
...India, possess Forster's unique talent -that of keeping his characters, their good & bad intentions, their hopes, fears and antagonisms, in a state of suspension so that their dilemma is timeless yet forever timely. No one who wanted to understand that great problem could afford to miss the reprint of Forster's novel...
...subsidized" and "myth of reprint" were horrid words to his ears, the Digest's tall, balding DeWitt Wallace (with his wife, co-editor and co-owner) gave no sign of it. Said he: "The unusual growth of the Digest in the past ten years has been due in no small degree to the opposition, from time to time, of various magazines. It has had a highly salutary effect in keeping us on our toes editorially. We believe that the product will continue to speak for itself...
...Yorker's departure from his fold was not a new experience for Editor Wallace. The Curtis Publishing Co. (Saturday Evening Post, Ladies' Home Journal, Country Gentleman) had once dropped out, then returned. So had others. A decade ago Editor Wallace began to supplement the Digest's reprint diet with a staff of original Digest authors which is now formidable. Noticeable in recent years: fewer Digest reprints from long-favored sources, more from lesser-known, smaller publications, and more original articles...