Word: reprints
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...combatants have now resumed their fight in print, where American Home Products, a $13.4 billion maker of such brands as Anacin and Preparation H, launched an assault on Tylenol last week. The company paid for a full-page ad in the New York Times and other papers to reprint an open letter written by Antonio Benedi, a former appointments secretary for George Bush, who blames Tylenol for the liver failure that forced him to have an emergency transplant...
Johnson & Johnson was furious not just about the letter but also at the fact that the newspapers published it without labeling it advertising. Worse, in J&J's view, at the bottom of the ad was a message that Whitehall-Robins Healthcare was underwriting the reprint "as a public service." Not exactly, since it's the unit of American Home Products that makes Advil...
...details like this. His style is factual and largely objective. As he states, his intention is to "explain rather than to judge." Donald's style disappoints only at the most significant and emotional points in Lincoln's life. For example, when Lincoln delivers his Gettysburg address, Donald does not reprint the speech, even though it is only 272 words long...
...Toward None: The Life of Abraham Lincoln. Published in 1977, this biography received a number of positive notices. The New York Times Book Review predicted that Oates' book "is very probably going to replace Thomas' book as the standard one-volume life of Lincoln," which, abetted by a paperback reprint the following year, is essentially what happened. The "Thomas" the Times reviewer cited was Benjamin P. Thomas, author of Abraham Lincoln: A Biography...
...Harvey Kurtzman is somebody who comes to mind all the time. Harvey Kurtzman was the guy who did Mad comics, created Mad. And I remember being kind of 10 years old and seeing this paperback reprint of some of the early Mad comics--it included something called Micky Rodent. And I know that this created a deep scar and I spent the rest of my adult life working it out.... That there was something sinister beneath the surface was made clear in this Micky Rodent Strip, in which the Disney Police are dragging off Horace Horsecollar in panel one because...