Word: reprints
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...American Library, not Pocket Books, that paid $500,000 for the paperback reprint rights to Kathleen Winsor's new novel, Wanderers Eastward, Wanderers West [March 12]. N.A.L. also published Miss Winsor's Forever Amber, Star Money, The Lovers and America with Love in paperback...
Paperback Loophole. Before John Le Carre's The Spy Who Came In from the Cold hit the bestseller lists and stuck, the right to reprint it was worth only $25,000 to Dell Publishing Co. Last month, with Le Carre's ability to sell no longer in doubt, Dell doled out a thumping $400,000 to republish his new spy story, The Looking-Glass War, which will come out in hard cover this fall...
Such generosity is supported by quick, mass-production reprint profits that the old established hard-cover houses cannot possibly match. Over the course of a year, Coward-McCann managed to peddle 250,000 hard-cover copies of Le Carre's Spy, at $4.50 a copy, for a very respectable gross of nearly $1,250,000. But Dell's 750 pocket edition sold 3,000,000 copies in just three weeks-for a gross...
Some paperback concerns are now shrewdly buying writers instead of titles. No author really likes to split his reprint royalties with his publisher-a standard clause in most contracts-and the paperbacks have found him a loophole by entering the hard-cover field themselves. For the sake of the writer's pride, they first publish the edition that goes on the library shelf and commands the reviewer's eye, followed by the cheap edition for the nation's pockets-both under the same contract...
...James Jones away from Scribners, which had published his first four books. Jones's contract assures him $800,000 for rights to his next three books, despite the fact that Jones is only halfway through the first. Dell also signed Irwin Shaw by offering him 100% of the reprint royalties. Pocket Books created Trident Press for the sole purpose of encouraging Harold (The Carpetbaggers) Robbins to go AWOL from Knopf...