Word: reprints
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Even those who do not read TIME seemed amazingly familiar with TIME'S stories. A possible explanation suggested by Alberse: the common practice of many newspapers which reprint something from the magazine each week, "whether it has any local importance or not." Many editors also use TIME as their own source of much background information. An executive of Colombia's El Tiempo told Alberse: "We read in TIME things that we can find nowhere else, and that we couldn't print ourselves...
Requests for copies of the article and for permission to reprint it have come from all over the world. We have heard from college professors who wanted it as a text in their classes, from high government officials, from religious organizations, and from hundreds of corporations, most of which distributed copies to their own employees or featured it in their company papers. And the chief engineer, Way & Works, Malayan Railway, Kuala Lumpur, who had read the article in TIME's Pacific Edition, asked for a list of books on the subject, which he wished to study "as intensively...
...long stay in Europe, she drew a modest, $250 advance from Random House. Nine months ago, Lael Tucker (wife of Novelist-TIME, Oct. 16, 1950-Charles Christian Wertenbaker) turned in Lament for Four Virgins. After a close look, Random House not only decided to publish it but sold reprint rights, in advance of publication, to Bantam Books for $35,000-a Bantam record for a first novel...
They have done both. New American Library, probably the largest of the reprint houses, has published 11 million copies of Mickey Spillane's sexy drivel-and also reprinted, in more modest editions, the Odyssey and Crime and Punishment...
...yarn may well be the beginning of a new "cyclorama," though Author Caldwell admits that he sometimes stares at his typewriter for three days without being able to write a word. The words he has already written have made him one of the world's bestselling authors in reprint (more than 28 million copies) and one of Soviet Russia's favorite U.S. writers...