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Word: reprints (lookup in dictionary) (lookup stats)
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...close, Rachel Carson's triumph of popular science, The Sea Around Us, headed the nonfiction bestsellers, and Herman Wouk's clear-eyed novel about the war at sea, The Caine Mutiny, topped the fiction list. But the biggest single phenomenon was the success of the paperbound reprints. With about 100,000 drugstores, newsstands and bookstores displaying them, the paper-bounds sold the staggering total of 231 million copies-or about two for every man, woman & child in the U.S. over the age of ten. Reprints of serious novels did better than ever in this two-bit market; even...

Author: /time Magazine | Title: Books: The Year in Books | 12/17/1951 | See Source »

...always been careful not to burden its readers with somber or brain-taxing articles. But the Digest is no longer really a digest. More than half its articles now are written by Digest authors; some of these are "planted" in other magazines so that the Digest can later "reprint" them. Overall, the Digest leans heavily on the chatty, the cheerful and what it considers the spiritual side of life. Since both Wallaces are the children of Presbyterian preachers, this homiletic flavor is not surprising. But Wallace, who likes certain kinds of jokes, adds spice

Author: /time Magazine | Title: The Press: The Common Touch | 12/10/1951 | See Source »

...Vulgar?" "Whatever Is New for Women Is Wrong") and in the stockpile he had condensed in St. Paul; the rest he got from magazines in Manhattan's Public Library. When he visited editors to ask permission to reprint articles, Wallace was so shy that he sometimes took Lila along. Editors readily gave him permission to reprint especially as Wallace assured them that the Digest would carry no ads, would therefore be no competition that...

Author: /time Magazine | Title: The Press: The Common Touch | 12/10/1951 | See Source »

...Wallace was still haunted by fears of failure. He had taken great pains to keep the Digest's growth a secret,* and had kept the magazine off newsstands, for fear of attracting imitators. He was also afraid that other magazines would stop letting him reprint articles, and that someone else would beat him at his own game. Some of these fears were justified. When Wallace started...

Author: /time Magazine | Title: The Press: The Common Touch | 12/10/1951 | See Source »

...make so much money that he began to pay for the articles he reprinted, the other editors woke up to the Digest's size. They started to talk about refusing reprint privileges. Wallace soothed the grumbling magazines by agreeing to pay fat annual fees for reprint rights, in addition to paying for each article used. Imitators of the Digest sprang up by the score-many to wither after one season...

Author: /time Magazine | Title: The Press: The Common Touch | 12/10/1951 | See Source »

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