Word: reprints
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...readers all over the U.S. has, with a few exceptions, been enthusiastic, constructive, and very rewarding. Many readers took the time to write long, thoughtful treatises on the campaign itself and on their views of advertising's role in the U.S. economy. There were hundreds of requests for reprints of the advertisements-from manufacturers who wanted to display them on employee bulletin boards; from schools, colleges, art teachers, professors of history, journalism, advertising, marketing, etc., for use in classrooms; from business men and others who wanted to pass them on to friends.* The Canadian Association of Advertising Agencies...
Reader's Digest asked and was given permission to reprint the story. Later, after all concerned at Memorial Hospital had had a chance to read and discuss it, we were asked if we could supply Memorial with 450,000 reprints of the story and its cover portrait...
...threatened to keep Random House so busy that it would not have time for other books. Yet it hated to curb such a promising child. Last week, Random House found a solution. It sold the children's books to Wonder Books, Inc., a new company owned jointly by reprint publishers Grosset & Dunlap (60%) and the Curtis Publishing...
...Harper's article is written by Milton Mayer of Chicago University. After pointing out that the Tribune story ran as the news lead on the front page, Mayer proceeds to reprint it in full, adding footnotes of his own based on exhaustive research...
...interested in them any longer." Neither was the public. From a wartime high of 4,250,000, the circulation of the two groups had plummeted to 700,000 a month. Changing times and tastes were to blame, said S. & S.; radio, television and the newsstand competition of the 25? reprint books had shrunk the market...