Word: reprints
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This example of the fact that news stories do not necessarily die with yesterday's newspaper or last week's newsmagazine is repeated-in volume -every week here at TIME. Requests for reprint rights (TIME'S editorial material is copyrighted and can be reproduced only by permission) run into the hundreds and range from a desire to use a certain TIME story or stories as examples of good English prose in a forthcoming textbook on English composition (there are four such about to be published) to a college publication that is about to use our format...
Some of these requests are quite baffling. For instance, a Florida attorney wrote us not long ago to ask if he could reprint a story our Science editor had written about displaced rats. For reasons that seem highly emotional, the attorney figured that the story would be a perfect analogy for a treatise he was writing on "Present Tides Of Immigration From Other States Into Florida...
Permission or refusal to reprint from TIME is not always easy to give. For example, requests from scores of TIME readers who want to startle their friends with replicas of themselves on TIME'S cover pose a problem because, the trademark laws of the U.S. being what they are, we have to refuse permission for reproductions of TIME'S format and take action against unauthorized uses of it. One such was the move of an enterprising politician running for New York State assemblyman whose campaign literature featured a brochure of himself on TIME'S cover, which...
Although there are many exceptions, permission to reprint TIME editorial copy is frequently given to newspapers, trade papers and textbook publishers, to unsponsored radio programs, non-profit charitable organizations, to digest magazines, publishers of books and anthologies, etc. In a recent month reprint permission was granted to such varied organizations and individuals as a physician who wanted to quote from three TIME Medicine stories in a college textbook he was revising; to a newspaper chain, which wanted to run Billion-Dollar Hangover (TIME, April 5) on its editorial pages; to a University of Kansas sociology professor who wanted...
Since the war, reprint requests from readers of TIME Inc.'s overseas editions have been coming in increasing volume until we now have 43 countries on our list in which TIME'S editorial material is being used frequently...